To be the leading design development agency in the region, brokering business relationships between design and manufacturing businesses and supporting their long-term commercial development through creating new sustainable market opportunities.

VISION

• To be recognised as a valuable and national creative development agency
• To nationally and internationally promote the very best creative talent from the region, raising the profile and creating new opportunities for designer/makers to achieve commercial success
• To provide a valuable network delivering high-quality support services to support and assist regional designer/makers to develop and grow
• To work in partnership facilitating collaboration and raising awareness of innovation and design.